Independent cider producer Gravity Theory is launching two new fruit flavours — Berry Cherry and Hazy Pineapple — in 330/440ml cans.


Gravity Theory flavoured cider

Both include real fruit to produce delicately sweet, lightly sparkling ciders that are punchy in aroma and taste.

Berry Cherry pours vibrant ruby red and features raspberries and blackberries. It’s slightly tart with a deep cherry kick. Hazy Pineapple is naturally tropical-forward on the nose, delivering a smooth natural sweetness. Both are 3.4% ABV.

Produced using single-estate apples, predominantly Michelin and Dabinett varieties, Gravity Theory cider is fermented and matured for a minimum of six months. It is suitable for gluten-free, vegetarian, and vegan diets.

“These are bold, juicy, fruit-forward ciders that sit mid-strength but stay true to our roots: real cider, real ingredients, craft-made, natural flavours, and no shortcut,” said David Bridge Collyns, founder of Gravity Theory.

“We’ve loved pouring these new flavours at shows because of the reaction they get, and so I can’t tell you how excited we are to now have them in cans.

“The timing couldn’t be better as interest in our cans has really picked up on the back of our listings with Virgin Atlantic, Avanti, and Eurostar.”