Independent cider producer Gravity Theory has secured new national and international travel listings with Virgin Atlantic, Eurostar, and Avanti West Coast. Combined, these operators represent more than 60 million passenger journeys annually.
Virgin Atlantic will introduce Gravity Theory as part of its new season of onboard food and drink offerings, with listings in both Upper Class and the airline’s Heathrow Clubhouse.
Avanti West Coast serves major cities along the West Coast Main Line between London and Scotland, while Eurostar connects passengers across five countries and 28 destinations throughout Western Europe.
All listings will feature Gravity Theory’s flagship 4.5% ABV sparkling cider in 330ml cans. Produced using 100% single-estate Herefordshire apples — predominantly Michelin and Dabinett varieties — the cider is fermented and matured for a minimum of six months. It is suitable for gluten-free, vegetarian, and vegan diets.
“To see an independent British cider brand pouring onboard Virgin Atlantic and listed with operators like Eurostar and Avanti is a huge moment for us,” said David Bridge-Collyns, founder of Gravity Theory. “These are premium travel environments where quality matters, and it’s exciting to see craft cider being given a bigger stage alongside wine, beer and cocktails.
“Seeing Gravity Theory served at 30,000 feet also feels particularly fitting for a brand built around gravity.”
The new travel listings build on a growing number of premium hospitality and on-trade partnerships for Gravity Theory, which is also available in 440ml can and 50L keg formats.
