The festival takes place on Saturday (October 14) at the Norfolk Showground, last year’s event having raised £10,000 for the charity.
Woodforde’s special beer — Porkies — will be sold at £3 per bottle. with all money raised donated to Nelson’s Journey. Visitors will also be able to purchase the full range of Woodforde’s beers on cask and Norada on keg.
Nick Dolan, Woodforde’s chief operating officer, said: “Porkstock is a fantastic free family event which is expected to attract around 6,000 people, and is a day of celebrating regional produce, of which Woodforde’s is a part.
“There is a great line-up of top chefs giving cookery demonstrations, hands-on classes and a chance to chat to our brewing team. The event then transforms into an evening ticketed music event.
“The nominated charity, Nelson’s Journey, provides support to young children who have experienced the death of a significant person in their life, and we are proud to help support such an important service.”
Charlie Hodson, founder of Charlie’s Norfolk Food Heroes, is a patron of the festival as well as the recently appointed executive head chef of the Woodforde’s pub adjoining the brewery, The Fur and Feather.
He said: “As a Norfolk boy and a campaigning chef, it’s magical when I can combine business and pleasure. My role as patron of Porkstock, coupled with my position as executive head chef at Woodforde’s, allows me to do just that.
“The support I have at Woodforde’s has allowed me to combine my love for a fantastic fund-raising event with one of the best breweries in the country, for the benefit of all parties.”