Woodforde’s Brewery is celebrating its most successful Ale Trail yet. As it enters its final weekend, 750,000 pints of Woodforde’s beers have been sold at participating pubs.
Run in partnership with more than 400 pubs across Norfolk, Suffolk, Essex, Cambridgeshire, and Hertfordshire, the Ale Trail offers people the chance to collect stickers each time they order a pint of Woodforde’s in a different participating pub.
All summer, Ale Trailers have been collecting their stickers, and have been redeeming their special prizes, including beers and limited-edition merchandise, from the Woodforde’s Brewery Shop in Woodbastwick.
James Armitage, Woodforde’s commercial and marketing director, said: “It’s been great to see so many loyal Woodforde’s drinkers visit our customers’ pubs this summer. Pubs from the North Norfolk coast to the Cambridgeshire countryside have got involved, and we’re delighted to have been able to support them through the Ale Trail.”
The award-winning brewer has been running the Ale Trail for more than 20 years, and this year ranks as the most successful yet, in terms of pints sold. The whole Woodforde’s range was included in the Ale Trail, including new keg beers West Coast Wherry, Conquest Lager, and Norada Pale Ale, as well as classics such as the iconic Wherry.
Billy Barnes, manager of The Lollards Pit, Norwich, said: “The Woodforde’s Ale Trail is crucial to us. It drives in new people to the pub looking for their stickers. We always keep Woodforde’s on anyway, but we have had a lot of people ask for the lager Conquest this year, too.”
The Woodforde’s Ale Trail runs until Sunday, September 29. For the full list of participating pubs, visit www.woodfordes.com/ale-trail