A new visitor centre has opened in the East End of Glasgow telling the story of the Tennent’s Lager Wellpark Brewery.
The Tennent’s Story is the biggest single investment the company has made in the brewery’s visitor experience, which now boasts a three-floor development on Duke Street.
It aims to become the UK’s biggest beer attraction, significantly boosting local and international visitor numbers to Glasgow’s East End.
This immersive experience traces the history of Scotland’s oldest brewery, from the 1500s to the present day. Building upon the existing tour and tasting experience, The Tennent’s Story takes visitors behind the scenes of the famous beer, covering everything from its origins, production and provenance to how to pour the perfect pint.
A ‘madman’s dream’
Centred on the story of Hugh Tennent and the first brew of Tennent’s Lager in 1885, which was described by newspapers at the time as a “madman’s dream”, the visitor centre will be home to artefacts gathered from the first days of brewing at Wellpark in 1556 through to today.
Stephen Glancey, group chief executive of Tennent’s owner, C&C Group, said: “The Tennent’s Story is the result of a significant seven-figure investment and months of planning and preparation. We’re showcasing the brewery, the beer and the brand in an immersive experience, which will bring more people into the East End of Glasgow to our home at Wellpark.
“The visitor centre will give fans a fitting experience to match the stature and the history of the brand. It will expand the offering we have here at Wellpark, which includes our world-class brewery and the existing tour, as well as the Tennent’s Training Academy, which delivers first class training to the hospitality industry.”
Bookings to see The Tennent’s Story can be made via tennents.com/tour/ or call 0141 202 7145.
