Up Front Brewing has taken a bold brand position with a series of illustrations inspired by Herman Melville’s novel, Moby Dick.
Using graphics by illustrator Stanley Donwood, branding agency Freytag Anderson has created assertive packaging for the independent brewer.
Striking black and white contrasts on matte paper labels give Up Front’s nautical theme a twist.
Brewer Jake Griffin is currently establishing his own range of beers under the Up Front label. His small-batch offering is seen as a confident manifesto for quality and attention to detail.
Jake’s other passion — design — drew him to Stanley, who has come up with a range of linocut images for the brewer’s core range, whose names are all drawn from the Moby Dick story.
Freytag Anderson worked with Render Studio to create a series of HD quality 3D visualisations and animations, which bring the artwork to life on the products. It is also working on an augmented reality experience which will allow people to view the animated cans in real time using a mobile app.
