The annual campaign sees volunteers from across Britain collaborating to promote responsible drinking in our local pubs and bars.
Initially created as a response to campaigns asking for abstinence over the month of January, Tryanuary is now a yearly phenomenon, encouraging special pub-based events and festivals to help boost pubs’ profiles in one of the toughest months of the drinks industry year.
Each year, Tryanuary works with a chosen charity, and for 2091 that will be The Benevolent. It is a trade charity that provides help and support to current and former employees of the UK drinks industry and their families.
It offers the practical, financial and emotional support needed to get people back on their feet when facing life’s challenges, such as serious illness, disability, issues with debt or a family crisis.
Tryanuary organisers across the UK have already lined up a series of events and activities, with part of the proceeds going to The Benevolent. These include
- Edinburgh: collaboration Tryanuary beers will be brewed and a portion of the proceeds will be donated to The Benevolent.
- London: January’s London Brewers’ Market will see breweries taking part donating either a fixed fee or a donation of their take to The Benevolent.
You can support The Benevolent and the Tryanuary campaign at the same time by organising a sponsored Tryanuary tasting or bottle swap at home, in your local pub, or in your local brewery tap room. It’s a great way to try some new-to-you local brews and raise money for a good cause.
The team have put together a kit with everything needed on their website.
Everyone in the country can also take part in Tryanuary’s Big Beery Quiz Round. In exchange for a donation, the organisation will supply your local pub, tap room or bar with a special beer-themed quiz round, with questions donated by top beer bloggers and historians, including Boak and Bailey, and Des De Moor. Either use the questions in your own quiz, or ask your local pub quizmaster if they can include an extra round in January.