by Darren | Monday, 2 February, 2026 | Beer and Cider News, Business News, Campaigns
Waitrose have thrown their weight behind a campaign to promote beer from genuine independent breweries, with a new ‘Indie Beer’ section on Waitrose.com and planned in-store promotions. Beers from independent breweries now appear in a new Indie Beer section of the...
by Darren | Tuesday, 14 October, 2025 | Beer and Cider News, Business News, Cornwall news
St Austell Brewery has announced the launch of Extra Special Tribute — a supercharged version of its flagship ale — in more than 250 Waitrose stores nationwide. First brewed in 2023 to mark the coronation of King Charles III, EST (7.4% ABV) has since become a special...
by Darren | Wednesday, 8 October, 2025 | Beer and Cider News, Business News
Tomos Watkin ales Blodwen and Dragon’s Keep will become available in every Waitrose and Sainsbury’s store across Wales next week. This dual listing marks a major step forward for the independent brewery, following recent successes with Ocado nationally and CKS...
by Darren | Monday, 24 March, 2025 | Beer and Cider News, Business News
Red Fin Cider is getting a listing in Waitrose stores, and partnering with World Land Trust’s (WLT) Buy an Acre programme, safeguarding biodiverse havens. The brand has quickly established itself in the on-trade, gaining national presence and a loyal following...
by Darren | Wednesday, 9 October, 2024 | Beer and Cider News, Business News
Lost and Grounded Brewers are boosting their presence in Waitrose with No Rest For Dancers, a 5.6% ABV red ale, going out to selected stores this month. A fruity, smooth red ale, it’s a nod to the brewery’s love of Belgian-style dubbels. Brewed with a blend of...
