by Darren | Friday, 14 June, 2024 | Beer and Cider News, Business News
An innovative marketing campaign has propelled Butcombe’s Tall Tales Pale Ale to become the fastest-growing keg beer in the South West. Butcombe Brewing Co teamed up with creative agency The Black Arts Co to create a campaign focused on stunts and fun,...
by Darren | Wednesday, 5 June, 2024 | Beer and Cider News, Business News
Estrella Galicia is investing £10 million to drive awareness of its brand in the UK, utilising its ‘Spanish not Span-ish’ tagline. Estrella Galicia is a fourth-generation family-owned brewery which has been making beer in the same Galician region of Spain...
by Darren | Monday, 11 March, 2024 | Beer and Cider News, Business News
Black Sheep Brewery has announced its biggest rebrand since it was founded more than 31 years ago as the business moves into a new era. The rebrand follows the announcement that £1m will be invested in the brewery’s Masham site following the company’s...
by Darren | Monday, 4 March, 2024 | Beer and Cider News, Cornwall news, Pubs and Bars News
St Austell Brewery has unveiled a new look for its flagship IPA, Proper Job, which affects all its iterations, from cask and keg to packaged beer. The inspiration behind the rebrand was to fuse heritage and heartfelt craft with relevance to today’s market. It features...
by Darren | Wednesday, 16 August, 2023 | Beer and Cider News
The Society of Independent Brewers (SIBA) has appointed Pip Young to the newly-created role of events and marketing officer. Pip joins SIBA from SALT/Ossett brewery and brings with her a wealth of events experience. Not least is her work founding and growing The...
