Over the next month, Salford-based Seven Bro7hers Brewery is to launch a series of beers aimed at bringing some joy to lockdown life.
The first beer will be Rye IPA, a sweet, nutty, and spicy brew with a beautiful reddish amber hue, coming in at 5% ABV.
Chief executive, Keith McAvoy, said: “We have been forced to temporarily close the doors of our beer houses and taproom for lockdown, so we thought we would use this time to get back to what we love doing most — experimenting with our brewing.
“We have been exploring new flavours and trying our hand at different beer styles to provide our fans and beer lovers with a fun selection this lockdown period.
“First to drop is the Rye IPA. The dark nights have drawn in and people are stuck at home, so we thought we would make the perfect autumnal brew.
“Keep an eye on our web shop and social media channels, as we will be announcing further lockdown 2.0 specials in the coming days — we hope there will be a little something for everyone.”
Seven Bro7hers has also introduced virtual beer tours of the brewery for those looking for a group activity this lockdown. Hosted through a video link, punters can enjoy a beer tasting as they explore the family’s Salford brewery.
The brothers have also teamed up with their siblings over at Sis4ers Distillery to offer gin and beer virtual tastings.