Lucky Saint has launched its 0.5% ABV Superior Unfiltered Lager on draught to more than 40 sites during Dry January.
These includes the Hippo Inn pub group, with flagship sites The Duke of Sussex, in Southbank, and The Islington Town House, installing the fonts across its portfolio.
Urban Leisure Group’s venues, which include Coin Laundry and Heist Bank, will also offer Lucky Saint on draught, along with craft beer meccas Mother Kelly’s and The Rake, all Market Halls venues, cult favourite Smoking Goat, and Michel Roux Jr’s famous London pub, The Wigmore.
Luke Boase, founder of Lucky Saint, said: “The response to Lucky Saint’s Unfiltered Lager, since we launched just over a year ago, has been phenomenal.
“During that time, demand from consumers and the trade has grown to a point where offering Lucky Saint on draught was the natural progression.”
Rupert Clevely, managing director of Hippo Inns, added: “Hippo Inns are delighted to be one of the first to offer Lucky Saint’s premium lager on draught.
“As a pub group we’ve seen the low and no category grow rapidly over the last couple of years. Our customers are often seeking innovative alcohol-free options, so serving Lucky Saint on tap is a clear indication of our full support of this category.”
To support the launch, Lucky Saint has worked in partnership with bar snack brand Made for Drink to develop a bespoke snack that pairs perfectly with the 0.5% lager. The Salted Almond & Candied Orange snack is complimentary for anyone ordering a pint of Lucky Saint on draught at participating venues throughout January.
