Olvin, an analytics platform for the drinks trade, has announced that it has secured a $2m seed round of investment.

Olvin logoThe round was led by Brainchild Ventures, a new venture capital fund, and Novator Partners chairman, Thor Bjorgolfsson.

The news comes as the company announces the leading industry figures who will comprise its board of advisors. Bjorgolfsson takes a seat alongside Brent Hoberman, of Founders Factory, Alexander de Carvalho, of PUBLIC, and Guy Wollaert, formerly of Coca Cola.

Olvin’s free-to-use platform analyses location, demographic, and behavioural data, to give drinks venues and brands a clear view of what’s happening in the real world.

This data drives the platform’s venue analytics and behaviour-led consumer insights. Businesses can then use these insights to create specific custom audiences that can be targeted through digital marketing platforms.

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