There’s a new look at Scotland’s Fallen Brewing, from larger can sizes to a refreshed design. The range will look and feel different, but fans can still enjoy the same great tasting beers.
The new-look range offers a kaleidoscope of colour, making it easier to identify each variety. The repositioning was designed in collaboration with Erik Porter, of Union Creative. The redesign brings a fresh look and feel to Fallen’s beers, which include Local Motive, Chew Chew, and much-loved Platform C.
Erik said: “I’ve worked in the design industry for 25 years, and was involved in the original BrewDog branding at my previous agency. A few years ago, I set out as a freelance designer with an eye on the craft beer industry.”
Uniquely, the new labels feature pen and ink artwork designed by GP, artist, and close friend of the brewery owners, Zain Kapasi. The illustrations feature stylised trains and railway scenes, the signal box from the old Kippen Railway Station, and other iconic Scottish landmarks.
Paul Fallen, founder of Fallen Brewing, said: “Zain’s illustrations were exactly what the coloured designs needed. They add texture and interest to the cans, and each drawing is unique. We are delighted to have worked with Zain on the rebrand.”
‘The indie market has shifted towards 440ml cans, so we felt it was time to update the canning line’
He added: “The monotone designs were great when we started, and have served us well, but we felt it was time for a change. The new branding is fresh but familiar and should give us a better presence on the bar and in stores, with instantly recognisable colours for each beer.
“We were one of the first craft breweries in Scotland to install a canning line back in 2016, and at the time the fledgling craft can market was dominated by 330ml cans. The indie market has shifted towards 440ml cans, so we felt it was time to update the canning line. We are now able to fill both formats and will be launching the rebrand exclusively in 440ml cans.”
Fallen Brewing’s range is vegan, sustainable, and environmentally robust, and the brewery has an ongoing commitment to only using the highest quality ingredients.
The brand, which recently withdrew listings of its range from all supermarkets and severed ties with Molson Coors, announced a dedicated commitment to independent beer wholesalers and shops, restaurants, and bars across the UK at the end of July 2020.
Fallen Brewing, one of Scotland’s leading craft breweries, is situated in the old Kippen Railway Station with views towards The Trossachs and the South West Highlands.
