The Marston’s owned Eagle Brewery has unveiled new branding and packaging for its flavoured beer range, featuring Banana Bread Beer, Waggle Dance, and Sticky Toffee Pudding, designed by creative agency Bonfire Creative Intelligence.
The new branding draws inspiration from the pop art movement to give the range a contemporary feel and create shelf standout.
Aimed at experimental beer drinkers, the bright and vibrant styling links all the products in the range, while the introduction of The Eagle Brewery branding ties the range back to the master brewery.
Luke Harris, Eagle brand manager for Marston’s, said: “This exciting range of uniquely flavoured beers has been popular among adventurous drinkers for many years, but we needed to update the look and feel of the branding to ensure they continue to attract attention in this fast-moving market.
“The new branding has also given us the opportunity to bring the range under The Eagle Brewery brand and reinforce our innovative approach to
brewing.”
