Carlsberg has launched a limited edition red beer, created to commemorate former manager Bill Shankly’s decision to play in an all-red kit.
Carlsberg has worked with its brewmasters and scientists at the Carlsberg Research Laboratory in Copenhagen to go all red, especially for Liverpool FC fans. That’s an all red label, bottle and brew.
The limited-edition beer — named Red Barley — will be launched at Anfield ahead of Liverpool FC’s Premier League match with Huddersfield Town tomorrow (April 26), before being shared with Liverpool fans across the world.
Former Liverpool FC forward, Ian St John, said: “When our boss, Bill Shankly, told us we were wearing all red, the players were 100% behind the decision, and it proved to be a great move.
“He thought it would make us feel seven feet tall, and it really did give you the feeling of power. From then on, the all-red Liverpool kit has become iconic in world football.”
The limited edition 4.6% ABV pilsner gets its distinctive colour from using a barley variety that is naturally red, curated by barley experts at the Carlsberg Research Laboratory, famous for groundbreaking discoveries including the pH scale and purified yeast.
