BrewDog has appointed Jason Marshall — who has been with Coca Cola for 20 years — to the newly-created role of chief financial officer.
At Coca-Cola European Partners, he was a key member of the finance leadership team, leaving as vice-president finance for supply chain.
Jason (pictured) was instrumental in the delivery of business plans for the 2012 London Olympics, as well as supporting the recent three-way merger that created Coca-Cola European Partners, the largest independent Coke bottler in the world.
At BrewDog, Jason will be responsible for enhancing the brewery’s finance function as it prepares for a period of accelerated domestic and international growth in 2018 and beyond.
This will involve the development of business partnership functions to support growth, strategic vision for the global opportunities of the business, personnel development of the expanding finance team, and co-ordinating plans for the business’ third party suppliers.
At its seventh AGM last month, BrewDog made a slew of announcements, including a move into cider, plans for 17 new bars around the world, and increased availability of BrewDog beer in the USA as new state distributors were announced.
Passion, vision and tenacity
BrewDog co-founder, James Watt, said: “Jason’s passion, vision and tenacity is what most excites me about this addition to the BrewDog family. His experience in working in a complex and multinational business is exactly what we need at this juncture in the BrewDog journey.
“His proven emphasis on fostering a positive team culture aligns with our mission of being the best company to work for. Ever. Jason will play a crucial role amongst our senior team in ensuring we never lose sight of this.”
Jason added: “You can’t help but be impressed with BrewDog’s track record over the last ten years. The rise of the craft beer scene in the UK owes a great deal to BrewDog’s bold, resourceful and idiosyncratic approach to doing business.
“I’ve long been impressed by the contagious passion of James and Martin, and the company’s socially conscious values, especially its Unicorn Fund. I look forward to joining a world-class team and contributing to the next chapter of BrewDog and the global craft beer movement.”
