The British Beer and Pub Association (BBPA) has announced the appointment of Emma McClarkin (pictured) as its new chief executive.

Emma will start in the role in early November and succeeds Brigid Simmonds, who steps down to become chairman of the new Betting and Gaming Council.

Emma is currently working as a global consultant following a ten-year term as a Member of the European Parliament. Her previous posts include chairman of the Commonwealth Forum, director of global policy for the Sports Integrity Global Alliance, and a special advisory board member at the Commonwealth Enterprise and Investment Council.

A political communications expert, Emma has a wealth of experience influencing regulatory frameworks, setting strategy, and communicating messages on a UK, EU and International level. In addition, she is a known trade specialist and negotiator.

Skilled in scrutinising legislation and influencing policy change, Emma has regularly worked with the BBPA, Brewers of Europe, and Spirits Europe. A true beer lover, she was also vice-president of the European Parliament Beer Club during her tenure as an MEP.

‘I’m looking forward to seeing how Emma utilises her experience and connections to further the success of British pubs and beer’

BBPA chairman, Simon Emeny, said: “Emma has a genuine passion for beer and pubs, combined with the technical skills needed to champion this fantastic industry. She has drive and enthusiasm, and I’m excited about the energy she brings to the role.

“Brigid leaves an incredible legacy and a decade of excellent results. I’m really looking forward to seeing how Emma builds on this great work and utilises her past experience and connections to further the success of British pubs and beer.”

Emma said: “The great British pub is an institution — it provides a home for the amazing beers we brew in the UK, as well as a hub for local produce and local people. The industry is a showcase for innovation and how business can contribute to society, and I’m looking forward to telling that story in my new role.

“I’m excited to be leading the BBPA as it continues to make sure that this great community asset is protected, that British beer continues to be revered on the national and international stage, and that our industry is recognised for the amazing contribution it makes to the economy and the social fabric of Britain.”

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