Anspach & Hobday has announced the launch of a new 330ml can range available exclusively at Marks & Spencer stores in London and the South East.
M&S is adding cans of The Pale Ale (4.4%), The IPA (6.0%), and The Porter (6.7%) to its portfolio, with the beers becoming available to the public from 4th January.
Brands Direct has overseen the change from 330ml bottles of Anspach & Hobday craft beer to 330ml cans with M&S, and has been a supply partner to the store, specialising in regional craft beers and ciders, since 1995.
Anspach & Hobday chairman and co-founder, Jack Hobday, said: “As we all look to a brighter 2021, we have to give thanks to all of our customers for their patronage. That includes M&S, who must be celebrated for supporting local and independent beer this difficult year, and in turn we thank their customers for choosing Anspach & Hobday beer.”
Head of production and co-founder, Paul Anspach, added: “Moving our beers into cans has been a huge step forward for us, and we couldn’t be prouder to launch three of our classics into M&S.
“These three beers are at the very core of our brewery, with The Porter being developed by Jack and myself during our home brew days, and was the beer that launched the business in the first place. Putting these beers into cans will mean we can present them at their very best; bright, fresh and full of flavour.”
