Joseph Holt has a special treat for canine visitors to many of its venues this summer — dog friendly ice cream, specially formulated for our four-legged friends.

Eddie dog ice cream
Eddie tucks into some dog-friendly ice cream. Eddie’s owner, Sarah Houghton, is landlady of Joseph Holt pub The Tavern at The Mill, Cleveleys

Regular ice cream may not be suitable for all dogs. Dogs can be intolerant to dairy products, for example, since they may lose the enzyme required to digest lactose after they have been weaned.

“Our pubs pride themselves on being dog friendly, and with summer now upon us, what better way to ensure our four-legged customers enjoy their visits even more than by being served a lovely bowl of ice cream?” said Brendan Corder, food operations manager for Joseph Holt.

“As a brewery, we are often told by our customers how much they love being able to bring their dogs into our pubs, and were so glad there is now a lovely treat available to them, as well.”

The trend for dog-friendly pubs and restaurants in the UK is on the rise. A recent survey revealed that 79% of dog owners consider dog-friendly pubs and restaurants essential when booking a staycation.

The dog ice cream, made by Jude’s ice cream company, is a combination of strawberry, apple, and banana flavoured fruit purées. It is also plant based. Five per cente of the money from sales goes to support the work of Battersea Dogs and Cats Home.

Joseph Holt have also introduced a doggie Sunday dinner to the menus of their food houses. This comprises a bowl of meat, vegetables, and Yorkshire pudding — followed by a serving of doggie ice cream, of course!