Butcombe Brewing Co has launched a new non-alcoholic beer, Tall Tales Pale Ale Zero, across its estate of pubs and online.
It’s available in 330ml bottles at Butcombe managed pubs and will be pouring from pumps in late spring.
Tall Tales Pale Ale Zero is Butcombe Brewing Co’s second non-alcoholic beer. It follows on the heels of Goram IPA Zero, which has become a firm favourite with drinkers and one of the most awarded non-alcoholic IPAs in the UK.
“It is fantastic to see Tall Tales Pale Ale Zero already going down so well in our pubs and online shop, with it being especially well received during Dry January,” said Butcombe’s chief operating officer, Jayson Perfect.
“The no/low market continues to boom, so it is vital that we maintain our position as major players, giving our customers choice and products they love all year round.”
Tall Tales Pale Ale Zero delivers the same bold, juicy hop flavours as its alcoholic counterpart. Prominent grapefruit and pineapple notes take the lead, with touches of mango and passionfruit.
Jayson added: “Tall Tales Pale Ale Zero holds its own and is already proving popular among beer enthusiasts looking for an authentic non-alcoholic alternative with real complexity and backbone.”
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