A new UK-wide beer week has been launched to promote ‘independent beer, pubs and people’, with a string of events taking place in community pubs, bars, and taprooms.
Building on the launch of the Indie Beer campaign at the end of 2024, Indie Beer Week will take place from 11th to 20th April. It is being officially launched at Maltings Fest beer festival, in Newton Abbot, Devon.
“Indie Beer Week is a national celebration of great independent beer,” said Neil Walker, head of communications and marketing at organiser the Society of Independent Brewers and Associates (SIBA).
He said it was a chance for “our superb pubs and breweries” to attract new customers, or give regulars a great new beer experience. This could be by running special events such as beer festivals, tap takeovers, meet the brewer sessions, or tasting experiences which celebrate local beer and producers.
“The huge response to the launch of the Indie Beer campaign — which is now supported by over 400 breweries and has been used by tens of thousands of consumers — shows how important supporting local independent beer is to people,” added Neil.
“The Indie Beer campaign and Indie Beer Week shines a light on genuinely independent breweries and makes it easier for consumers to find out what is or isn’t independent via the IndieBeer.uk website.”
The campaign is open to all independent UK breweries and is supported by consumer and industry organisations including the Campaign for Real Ale (CAMRA), British Institute of Innkeepers (BII), and the Independent Family Brewers of Britain (IFBB).
