Firebrand Brewing Co has created two finisher beers for the Arc of Attrition by UTMB event being held in Cornwall at the end of this month.
Everyone who finishes the 100-, 50-, or 25-mile race will find a special edition Firebrand pale ale or alcohol-free lager waiting for them at the finish line.
“Running has been a transformative journey for me,” said Joe Thomson, co-owner and head brewer at Firebrand. “I started in 2022, looking to live a healthier lifestyle, and it quickly became a passion.
“Taking on the Arc 100 last year was an unforgettable experience, and I am honoured to partner with the Arc of Attrition by UTMB this year with two special beers for the race. We can’t wait to see runners cross the finish line and celebrate their incredible achievements with a well-earned beer.”
Firebrand’s special edition Arc beers are an alcohol-free lager that is gluten free, vegan friendly, and only 35 calories per can, and a pale ale created from Apollo and Mosaic hops, which has a sweet, malty base and smooth, clean bitterness.
The Arc 100, Arc 50, and Arc 25 are point-to-point challenging coastal races along the South West Coast Path. Held from 24th to 26th January 2025, the Arc of Attrition by UTMB sees competitors tackling some of Cornwall’s finest coastal paths.
