Scotland’s Fierce Beer is adding a new flagship to its existing range of Beer Coolers. Fierce Iron Brew will launch on draught and in can this month.
A bright, vibrant orange, it has the unmistakeable flavour of Scotland’s favourite soft drink, says the brewer. It joins Fierce Iced Tea and Fierce Lemonade in the Beer Coolers series.
Best served ice cold, the original trio of Beer Coolers were inspired by global trends, moving towards more accessible beverages, with a target market spanning both craft beer and ‘ready to drink’ consumers.
“Launching Burns Night 2025, picking Scotland’s favourite soft drink as our new Beer Cooler flavour seemed like the obvious choice,” said Fierce Beer founder and managing director Dave Grant.
“We have been trial testing and the most recent batch of Iron Brew was very well received at the exclusive tasting session we held mid-month at our bars. That was when we knew we’d got it just right.”
