Sales of Murphy’s Irish Stout, owned by Heineken, surged by 632% in bars and pubs over Christmas, as rival Guinness struggled with supply issues.
Photograph: David Parry/PA Media Assignments
However, Murphy’s wasn’t just for Christmas. The brand saw a significant increase across the whole of 2024, resulting in a total uplift of 176% in draught sales.
“The recent growth in the popularity of stout has been well documented and these incredible figures show the value of brands like Murphy’s Irish Stout with its smooth creamy taste,” said the brewer.
“Murphy’s is well placed to build on this growth in 2025.”
