Sky Business has donated its shirt sponsorship of PDC World Darts Championship players to PubAid, which raises awareness of the role pubs play in their community.
Robert Owen, of Wales, in action at the World Darts Championships this week. Photograph: James Fearn/Getty Images
During the opening matches, which took place at the start of the week, PubAid had the sleeve sponsorship for Ryan Joyce, Robert Owen, and Ryan Meikle.
The partnership will continue for the duration of the tournament, which started on Sunday and which will continue until 3rd January.
Every match of the tournament is being televised live on Sky Sports from the Alexandra Palace, giving significant exposure to PubAid.
“For many people, playing and watching darts is synonymous to the local pub, so increasing the visibility of UK pubs and the impact they have on communities at the World Championship is a perfect pairing,” said James Tweddle, director of hospitality at Sky Business.
Des O’Flanagan, co-founder of PubAid, added: “The PDC World Darts Championship is an iconic tournament watched by millions, so we’re delighted to make such a prominent appearance. Our role is more important than ever and we must continue to highlight the impact that pubs have on wider society.
“They are of significant importance to local communities, they raise millions collectively for charity every year, the list of what we know they do is endless, yet the rate of closure is high. We wish the best of luck to our sponsored players as the tournament progresses.”
