New research shows that just over half of Brits believe that having a ‘good local pub’ is a top priority when looking for a new home.
According to data commissioned by the Long Live the Local campaign, buyers and renters are factoring a local pub into their decision-making when choosing a place to live.
When prioritising local amenities, nearly a quarter (23%) of respondents put the pub in first place. Overall, more than a third (39%) prioritised having a ‘good local pub’ nearby, beating local schools (30%), places of worship (15%), and a gym (18%).
These community hubs not only serve existing residents but also drive interest in local areas. Nearly three-quarters (74%) of Brits view pubs as a staple of vibrant communities, and 42% check out house prices in the area after visiting a good local.
When evaluating a new neighbourhood, prospective homeowners and renters reveal their top investigation tactics, with nearly half (43%) visiting the local pub to get a feel for the area’s atmosphere.
“A good local is, understandably, at the top of many people’s wish lists when house hunting,” said Emma McClarkin, chief executive of the British Beer & Pub Association, which runs the Long Live the Local campaign. “They also are a sign of real social value in their communities and good pubs offer so much more than a quality pint.
“It’s a place to meet new neighbours and friends, catch up on all the local news, and tuck into some delicious pub grub when you can’t face the washing up.
“So when you’ve finally got the keys to your new home, there is even more reason to support your pub by joining the Long Live The Local campaign, which calls on the government to support our pubs, recognising the significant economic and social value they have.
“Pubs are vital to the lifeblood of our communities and the last thing any new mover wants to see is their local close their doors. We stand ready to help the government deliver the full support that’s needed for businesses to thrive.”
