Scottish brewer Innis & Gunn has secured a three-year deal to become the Official Beer Partner for the Edinburgh Christmas market and Hogmanay events.
This follows a year during which the brand has solidified itself as the official beer partner of some of Scotland’s most important cultural events. These include the Edinburgh Festival Fringe, Royal Edinburgh Military Tattoo, the Royal Highland Show, and Celtic Connections.
“This is one of Scotland’s biggest cultural events, so it’s important that revellers can enjoy a Scottish beer!”said Dougal Gunn Sharp, Innis & Gunn’s founder and master brewer.
“It’s a huge honour for us to again be named Official Beer Partner of what have become such key events in Edinburgh’s calendar, welcoming a wide range of visitors both local and from much further afield.
“We’re really becoming a key part of showcasing not just Edinburgh, but Scotland and Scottish-made beer, on the world stage.”
This festive season, as well as selling a range of its beers, Innis & Gunn will offer a ‘Winter Warmer’, an innovative Scottish festive tipple. It is made by infusing Innis & Gunn Original Beer with Monkey Shoulder, a premium Speyside blended malt scotch whisky, spices, and orange zest.
Dougal added: “Everyone has the chance to really get into the festive spirit by enjoying a glass of our Winter Warmer. This is the Scottish alternative to mulled wine. It’s delicious, warming, and sure to put you in the mood for the festivities.
“This is a delicious time-honoured tonic that has been around for much longer than its modern mulled drink equivalents that rely on wine — and it tastes much better, too. We’ve combined the best of Scotland — top quality beer and whisky — to create this phenomenal new winter mulled drink.”
A spokesman for Unique Assembly, the company behind Edinburgh Christmas, said: “We are thrilled to be partnering with Innis & Gunn to celebrate Edinburgh’s Christmas and Hogmanay for the next three years.
“Innis & Gunn are an internationally renowned brewery based right here in Edinburgh, and we can’t think of a better way to get into the festive spirit than by enjoying a Winter Warmer across Edinburgh’s Christmas sites this year.”
