The Competition and Markets Authority (CMA) has opened a project to consider how dynamic pricing is being used across different sectors of the economy.
The project will gather views from businesses in various industries — including travel and leisure — that are using pricing practices that may be considered dynamic pricing.
It will also engage with a number of stakeholders, such as consumer groups and other regulators, to obtain their views.
The project will consider:
- different scenarios where dynamic pricing strategies are being used;
- commercial and consumer benefits of dynamic pricing strategies; and
- whether dynamic pricing strategies create challenges for consumers and competition.
The project is not a formal investigation under the CMA’s competition or consumer enforcement powers, nor is it a formal market study or market investigation.
The project follows reports that pub groups have been using dynamic pricing, raising the regular prices of drinks at certain times of day, such as after 10pm.
