Adnams has launched an initiative to encourage the British public to make time for another round and turn a pub trip into a memorable moment.
With hospitality suffering and around 80 pubs closing each month in the first quarter of 2024, the campaign aims to keep this great British tradition alive.
The activation is centred around a new range of beer mats, which will keep the conversation flowing and encourage consumers to linger longer in pubs and enjoy another round with friends, family, and new faces.
Adnams beer brands feature on the front of the beer mats, with colour-coded questions displayed on the reverse. Turquoise-backed mats are themed around ‘Play’, with games and riddles; blue-backed mats are themed around ‘Think’ with thought-provoking questions; and purple-backed mats are themed around ‘Share’, with prompts for opening up.
Keeping the pub tradition alive
“Adnams has been part of the brewing and publican community for over 150 years now, and so we’re delighted to be part of a movement that will give back to our community and industry,” said Jess Turner, head of brand at Adnams.
“Hospitality has suffered so much in recent years, and we’re determined to help keep the great British pub tradition alive. A trip to the pub is so much more than just a place for a quick drink, it’s somewhere to catch up with friends and family and feel part of a community.
“We hope that our Time for Another Round initiative will help to encourage people to stay longer in pubs and enjoy a chat over a pint. It’s an old tradition but a good one and I’ll cheers to that!”
It’s Beer Today’s 20th anniversary this month!
I love updating this site, but it needs more Patreon supporters to survive into the future. Individual supporters are particularly welcome, and there are great options for commercial businesses which involve social media sharing, advertorial opportunities and advertising discounts. Find out more at patreon.com/beertoday.
