Private equity group Epiris has acquired Amber Taverns, the operator of 178 wet-led pubs, predominantly in the North of England, Midlands, Scotland, and Wales.
Comprising well-invested, contemporary pubs at the heart of their communities, Amber’s portfolio is focused on a hybrid operator-managed business model.
The business was founded in 2005 by chief executive James Baer. It has grown by offering customers value for money across a broad range of leading drinks brands. There is a focus on premium live sports coverage and other entertainment such as live music, karaoke, and sports such as interactive darts.
“Amber has a firm and clear focus on value and service, with a broad product range served at competitive prices in community settings, with a strong entertainment offering,” said Ian Wood, partner and head of the investment team at Epiris.
“This has enabled it to grow consistently, delivering industry-leading financial performance and taking share in the large and resilient pubs market.”
Bill Priestley, managing partner at Epiris, added: “We are delighted to have the opportunity to work with James and his team to execute a strategy of investment and growth that will build on the fantastic platform they have created.”
James Baer said: “We are excited to enter the next growth phase in partnership with Epiris, who invested the time and effort to understand our business and what makes an Amber pub. We are confident that they can support us in our ambitious expansion plans.
“Epiris’ investment further demonstrates that a well-invested pub, focused on serving its local community, is a resilient and relevant business model, and it is a vote of confidence not just in Amber but in the sector as a whole.”
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