Sellar, a B2B sales platform for the craft drinks industry, has announced the launch of a new podcast, hosted by its own Sarah Sinclair.
Podcast presenter Sarah Sinclair (left) and Duration Brewing’s Miranda Hudson
The podcast offers listeners an inside look at the vibrant world of craft beverages, featuring conversations with industry leaders and innovators.
In the debut episode, Sarah sits down with Miranda from Duration Brewing This is a craft beer brewery in Norfolk known for their high-quality, balanced beers that capture an essence of time and place.
The episode kicks off with a tasting of Duration’s Harvest Bier, brewed specially for Oktoberfest. This sets the stage for an engaging discussion on beer styles and bartender recommendations.
The episode touches upon:
- How Duration leverage Sellar to enhance their trade sales and expand their UK market presence;
- The use of Sellar in Duration’s taproom for ordering beers and snacks from other small businesses;
- Balancing work in the fast-paced drinks industry with physical and mental health;
- Upcoming releases from Duration Brewing, including alcohol-free and gluten-free options; and
- The growing no- and low-alcohol sector and its impact on craft brewers.
“We’re thrilled to launch the Sellar Podcast and provide a platform for the incredible stories and insights from the craft drinks industry,” said Sarah.
“Our goal is to offer valuable content for both industry professionals and enthusiasts alike, showcasing the innovation and passion that drives this sector.”
The Sellar Podcast is now available on Spotify and Apple Podcasts. Listeners are encouraged to follow the podcast on these platforms to stay updated on future episodes. The next episode, set to air in two weeks, will feature Verdant Brewing Co.
