The owner of Fourpure Brewing Co has placed the company into voluntary liquidation to “protect the brand from future liability, the ongoing market pressures, and tough commercial realities in the drinks and hospitality industries”.
Two months ago, Fourpure’s brewery and taproom in London closed, with production moved to Magic Rock Brewery, in Huddersfield, which is under the same ownership, In Good Company.
At that time In Good Company was “actively looking for a new home for the brand in London”.
“We’ve had to make a number of tough decisions to protect the overall business, which includes moving Fourpure’s London brewing operations to its sister brewer Magic Rock in Huddersfield, and this month voluntarily filing for administration for Fourpure Limited,” said In Good Company chief executive Steve Cox.
“Both decisions have been made to futureproof the brands and the wider business, as we look to maintain stability but also strive for ambitious growth targets.”
He added: “Anyone in the craft beer, drinks, and hospitality sectors will be familiar with the current challenges of operating in this space. We are determined to keep taking positive strides to safeguard In Good Company and its portfolio to allow for growth and innovation.”
