An innovative paper pint cup featuring a unique, transparent cellulose window has come to the market in a bid to aid sustainability within hospitality.
Designed to cater to venues from large event spaces to independent businesses and local pubs, the cup allows both bar staff and consumers to verify the liquid level easily. This ensures customers receive a full pint.
This feature addresses an issue highlighted recently by the Chartered Trading Standards Institute, which recently reported that more than two-thirds of beer and wine sold in the UK is short measured.
Stephensons Catering, a leading supplier to the hospitality industry, has the paper pint cup in stock. It has already garnered significant demand and positive feedback from a trial in a leading sports stadium. There, two-thirds of customers reported enjoying drinking from the cup.
“As the prices of alcoholic beverages continue to rise, it is more important than ever for customers to feel confident in their purchases,” said director Henry Stephenson.
“Our new paper pint cup with a transparent window is a simple yet effective solution that addresses this need, putting customers first and fostering loyalty and repeat business.
“Just as the introduction of glassware transformed the beer market, the introduction of this new alternative sees history repeating itself once more.
“When glassware first replaced metal pots, consumers could see their drinks which guaranteed fair servings. Similarly, this new product continues that tradition of promoting honesty and quality in beverage service.”
Unlike regular plastic cups, this one is made from recyclable materials and offers a compostable alternative, making it a good choice for festivals, sporting events, or music venues.
On a mission to limit environmental damage from the hospitality industry, this is not the first sustainable product from Stephensons. The disposable cup follows in the footsteps of the Manchester bee straws and coffee cups made from certified plastic-free paperboard. Five per cent of the sales of Manchester bee products are also donated to We Love MCR, with more than £8,000 being raised for the charity so far.
