A package holiday company has created a breakfast beer that pairs perfectly with bacon, sausages, and egg, and it’s being made available for Brits before they holiday.
The new beer, named Breakfas7 Brew, was created following research by On the Beach. It found that more than three-quarters (76%) of Brits have a pre-travel beer, and 60% say it’s never too early to have that first sip when on your holiday.
The research also revealed that 86% of holidaying Brits wished there was a beer that would pair perfectly with a sausage, bacon, or egg breakfast sandwich. Now, On the Beach is making travelling Brits’ dreams a reality.
The 3.4% ABV beer, brewed by Seven Bro7hers Brewing Co, has been crafted to sip pre-departure with breakfast.
“When On the Beach approached us to create a holiday breakfast beer that paired with bacon, sausage, and egg sandwiches, we knew we had to deliver something special,” said Keith McAvoy, chief executive of Seven Bro7hers Brewing Co.
“Now, thousands of people are going to be treated to the ultimate morning brew and brekky, making for a perfect way to kick-off your holiday.”
Like its smaller sibling a few months ago, St Austell Brewery’s Big Job has been rebranded. “Big Job is filled to the brim with Cornish barley and as many Citra and Centennial hops as we could get our hands on,” says the brewer. “It’s not subtle, but if you love the taste of powerful hops then this is the Job for you!” (My notes on this beer are here.)
Streetside is one of a number of collaborations Track Brewing Co has created ahead of its annual Welcome to the Neighbourhood festival. It has worked with Everywhere Brewing Co, from California, on Streetside, an 8.2% ABV DDH DIPA. hopped with Citra 702, Citra Cryo, Nelson Sauvin, Nelson Sauvin Cryo, Pacific Sunrise, and Rakau. Also new from Track is it’s latest Gold Top beer, Glimmer, an 8.4% ABV DIPA featuring Citra T90, Citra Cryo, Galaxy, Motueka T90, Motueka Cryo.
