Wye Valley Brewery founder Peter Amor has been made an Honorary Freeman of the City of Hereford.

Peter Amor
Peter Amor speaking at The Barrels, Wye Valley Brewery’s original home, in Hereford

The accolade, conferred by the city council, recognises Peter’s outstanding contribution to the city’s economy, the brewing industry, both locally and nationally, and his unwavering support for local charities. 

Peter founded Wye Valley Brewery in 1985, and under his leadership it has grown into one of Herefordshire’s most cherished breweries. His passion for brewing and commitment to quality have not only enriched the local brewing industry, but also helped to promote the county’s rich brewing heritage.

Beyond the brewery, Peter has made significant contributions to local charities including St Michael’s Hospice, SANDS, Veterans, Men’s mental health, the Royal British Legion, Food Bank, Little Princess Trust, and the Blind College.

“Over the years together, we’ve raised close to £1 million,” said Pip Preece, landlady at The Barrels, where Wye Valley Brewery was founded.  

Peter said: “I am deeply honoured and humbled to receive this recognition from the City of Hereford. It has been a privilege to serve this community, and I am grateful for the support and opportunities I have had to contribute to its growth and wellbeing from the very start of our brewing journey at our much-loved spiritual home, The Barrels in Hereford, to where we are today.

“This accolade is not just a personal achievement for me, but a testament to the hard work and dedication of everyone at Wye Valley Brewery, and to our many beer fans.” 

Wye Valley Brewery continues to thrive under the leadership of Peter’s son, Vernon, maintaining strong partnerships with local charities and supporting community initiatives. Its commitment to sustainability and local engagement remains at the heart of its operations.

Vernon said: We are incredibly proud of my father’s achievements and his unwavering dedication to Hereford. His passion for brewing and his commitment to charitable causes have left an indelible mark on our community.

“This honour is a testament to his hard work and the positive impact he has made over the years. At the brewery we are committed to continuing his legacy and supporting the community in meaningful ways.” 


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