The Pedalling for Pubs campaign, which boosts the Licensed Trade Charity and Only a Pavement Away hospitality causes, is to rebrand as Hospitality Rides.
The first cycle challenge as Hospitality Rides will take place in the spring of 2025, with fundraisers set to take on an epic journey across Taiwan.
The rebrand follows three highly successful charity bike rides under the Pedalling for Pubs name, with riders of this year’s campaign raising £320,000, thanks to fundraisers, donors, supporting partners, and sponsors.
This year’s ride raised £320,160 for the Licensed Trade Charity and Only a Pavement Away
“After three successful years under the Pedalling for Pubs name, we felt it was the right time to rebrand the initiative to ensure all of the hospitality sector knows this epic charity bike ride is open to all and that funds raised are used to support the whole sector,” said ride founder Katy Moses, of the KAM research agency.
“We’re delighted to launch Hospitality Rides. We hope this will encourage even more people from the sector to get involved and make future years bigger and better than ever!
“Thank you to everyone who has made the ride what it is today. Seeing the impact that the fundraising is having on the people the Licensed Trade Charity and Only a Pavement Away support really is fantastic. Roll on Hospitality Rides 2025.”
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