Sierra Nevada has announced a new partnership with distributor Cave Direct, marking a significant milestone in the US brewer’s expansion strategy.
Founded in 1980, Sierra Nevada Brewing Co is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients.
It has won numerous awards for its extensive line of beers, including its famous Pale Ale, California IPA, Torpedo, and a host of seasonal, speciality and limited release beers.
Cave Direct, established in 1979, has built a reputation for excellence in distribution, known for its reliability, knowledge, and commitment to customer satisfaction. With a comprehensive network that spans the whole of the UK, it says it is well-equipped to support Sierra Nevada’s growth.
“We are honoured to partner with Sierra Nevada, a brand that exemplifies innovation and quality in the craft beer industry,” said Neil Kitching, managing director of Cave Direct.
“We look forward to working together to bring their exceptional beers to a wider audience and to contribute to their continued success and growth in the UK.”
Cave Direct will launch with a select core range of Sierra Nevada Pale Ale, California IPA, Crisp Little Things, and Torpedo. As well as the permanently available core range, Cave Direct will be offering a wider range of Sierra Nevada specials on a pre-sales basis to ensure freshness.
The partnership is set to commence from next month, with trade tastings being held by Steve Grossman at the Beer Merchants tap on 4th July, followed by a tasting in Manchester the day after.
