The Wrexham Lager Beer Co has announced expansion into new international markets across Scandinnavia, in both the on- and off-trades.
The business has secured a partnership in Norway and Sweden with leading importer Brewery International, and in Denmark distribution has been secured with Premium Beer and Beverages.
Norway and Denmark will see a mix of Wrexham Lager and Wrexham Export hit the market in the 440ml can, 330ml bottle, and 30-litre keg formats, while Sweden is taking the Wrexham Export 330ml bottle and 30l keg.
“The launch of The Wrexham Lager Beer Co in Scandinavia is a significant achievement for the brand,” said James Wright, chief executive of the company.
“We’re proud to bring the rich heritage of Wrexham Lager to these counties and are confident lager drinkers will be impressed with our high-quality products and their refreshing taste.
“The terms of our agreement with both Brewery International and Premium Beer and Beverages gives The Wrexham Lager Beer Co a genuine opportunity to become a recognised and widely enjoyed product across Scandinavia.
“As we’re quickly moving into the second half of the year, we’re looking forward to seeing The Wrexham Lager Beer Co continue to go from strength to strength.”
The new listings will feature the company’s new look. The brand has undergone a refresh this year to increase visibility and create greater stand-out on shelves. It features stronger and brighter colours across its can formats and kegs, while modernised bottle labels include premium embossing across its iconography and typography.
The international expansion comes at an exciting time for the brand as the city has had a global spotlight on it since the launch of Welcome to Wrexham on Disney+.
