Sussex-based Harvey’s Brewery has announced changes to a couple of its popular lower-ABV beers, IPA and Dark Mild.
The IPA (3.4%) has been renamed Sisters Table Beer, in tribute to the remarkable women who have made invaluable contributions to Harvey’s over the years, and the brewery’s close association with the Seven Sisters cliffs.
The label prominently features three women, honouring both sets of extraordinary sisters who have played pivotal roles in the company’s history: May, Elsie, and Nora Harvey-Smith, as well as Audrey Elder, Joan Saunders, and Eileen Rundle.
The decision to transition to the table beer style name is rooted in evolving consumer tastes, says the brewer. Table beers offer a light, easy-drinking experience with an ABV ranging between 2.8% and 3.8%. This adjustment better aligns Sisters Table Beer with contemporary preferences, while Harvey’s Wharf IPA continues to cater to those seeking bolder, hoppier flavours.
Meanwhile, there’s a new look for Dark Mild (3% ABV). Adorned with a rich russet brown hue and featuring the striking XX motif, this design pays homage to the traditional XX stamps used in the brewery to denote the strength of the beer.
“We’ve put in a lot of effort to update these two beers, and we’re excited to have them join Harvey’s core range,” said Zoë Prescott, marketing manager at Harvey’s Brewery.
“Dark Mild is an exceptional beer that we knew deserved some extra attention to showcase its qualities, and Sisters Table Beer provided a great opportunity to reposition and celebrate the influential women in Harvey’s history.
“We wanted to make sure our loyal drinkers feel appreciated and ensure these beers get the recognition they merit with a fresh new look that appeals to everyone.”
