The British Institute of Innkeeping (BII) has announced the 12 semi-finalists in this year’s Licensee of the Year competition.
Selected from a field of more than 300 entrants, the 12 semi-finalists have reached this far in the awards based on their exceptional entry forms, social media and web presence audits, as well as mystery customer visits, courtesy of HGEM.
Head judges Amanda Hemming and Ashley McCarthy will be making their way across the country over the next few weeks to meet all of the semi-finalists in person to experience their businesses first hand.
“Our Licensee of the Year award is the most prestigious and hard-fought award, showing the excellence in our sector,” said Steve Alton, chief executive of the BII. “Our semi-finalists are of a fantastic standard.”
“We are proud that the awards process this year, more than ever, is offering a value-added experience to all those involved with business insight and the chance to evaluate your business available at every stage.
“In addition to the mystery customer visits, facilitated once again by HGEM, we have this year been supported by useyourlocal who have been promoting our entrants to consumers across the whole of the UK.
“With Cask Marque auditing cellars in addition to the visits from our head judges, Amanda and Ashley, the competition this year will provide more value to contestants than ever before.”
The semi-finalists
- Andrew Goodall, Rose & Crown, Severn Stoke
- Benjamin Bullman, The George IV, London
- Chris Michaelas, The Dartford Sports Bar, Dartford
- Emma Harrison, The Three Hills, Bartlow
- Harry Seccombe and Nicholas Humphrey, Chaplin’s and The Cellar Bar, Bournemouth
- Helen Paterson, The Cherry Tree, Wishaw
- Justine Lorriman, The Royal Dyche, Burnley
- Max Shaw and Kelly Deary, The Castle Inn, Castle Donnington
- Paul Dexter, The Old Swan, Earls Barton
- Sarah Godwin, The Lamb Inn, Axbridge
- Steve Banks, The Woodman, Ruislip
- Victoria Williams and Zac Williams-Wolfe, Fletchers Arms, Denton
