Beavertown Brewery has teamed up with suicide prevention charity Campaign Against Living Miserably (CALM), on Open Up crisps.
The new snacks are Cheddar and jalapeño-flavoured and are designed to spark conversations about mental health.
The campaign is being supported by actor and comedian Tom Davis (pictured), who has openly documented his struggles with mental health.
“We often shy away from getting deep and opening up with our loved ones about what’s going on in our lives, masking it with comedy — something I’ve done many times,” he said.
“These crisps give you that natural invitation to start sharing in a laid-back way, right there at the pub, which is the perfect place to do so if you ask me. The only downside is you do have to share your crisps, which I am fundamentally against, but you can always just get another bag.”
New research commissioned by Beavertown Brewery revealed that more than half (56%) of the UK have pretended to be ‘okay’ to avoid talking about their own mental health. Sixty per cent of us feel there is still a stigma around it in today’s society.
Find out more about the campaign here.
