Two master cicerones with deep experience in the beer industry have purchased the Cicerone Certification Program from its founder, Ray Daniels.
“For several years now, I have been looking for a suitable group to take over ownership of the Cicerone Certification Program,” said program founder Ray Daniels.
“These two master cicerones are well known to me and to the program as the result of having worked with us in a number of capacities over the years. Based on their experience, both in the industry and with Cicerone, I feel very confident entrusting the future of the program to them.”
Ray launched the Cicerone Certification Program in January 2008. Its mission has been to improve the quality of beer service for consumers by educating and certifying beer professionals.
Over the past 16-plus years, the program has reached servers and other beer professionals in more than 90 countries to become the de facto standard in professional beer certification in the United States and elsewhere.
The program’s offerings include online exams, training programs, and other remote learning resources in seven languages. When circumstances permit, they also conduct in-person, interactive classes that prepare participants for exams. To date, more than 150,000 individuals worldwide have completed at least one level of certification in the program.
Jason Pratt, who has taken over the program with Dan Imdieke, said: “The Cicerone program has meant so much to us over the years and has opened so many doors in the industry, so getting a chance to usher it into the next chapter is truly a dream come true.
“We’re looking forward to ensuring that Cicerone maintains its position as the gold standard beer certification program.”
Dan said: “Training and education have always been my favourite part of the roles I’ve had and just seeing people’s eyes light up when you help spark that passion for beer.
“We have both been lucky enough to work in jobs where we’ve used cicerone knowledge daily and seen its value in
real scenarios. We’re excited to continue to pass that on to others and make it as relevant as possible.”
