Derbyshire-based Buxton Brewery has revealed new branding in what it says is “the exciting next stage of our beer odyssey”.
“We know our customers share an adventurous, outdoorsy mindset with us, love our unique location in the Peak District, and have an equally adventurous approach to trying new beers,” said managing director Dom Metcalfe. “This inspired our new narrative.
“We’re taking craft beer off-grid. Because for us, the journey is every bit as exciting as the destination. It’s a journey inspired by the unexpected ups, downs, twists and turns of the Peak District…
“Next, we released the designers into the wild to give us a new look and feel. They returned with a new compass-inspired graphic that’s both a nod to that exploring mindset and to our own adventurous, restless approach to brewing, together with a new logo font that’s unmistakeably Buxton Brewery but with a fresh cut.
“You’ll also notice some tweaks to the beer names in our core range. Naturally, flagship names like Axe Edge remain unchanged, while others have been renamed to follow in its footsteps. Now they’re all on the same path, inspired by our Peak District location, with a more relaxed focus on story telling rather than a sermon about ingredients.”
