Skinny Lager, the reduced-calorie beer, is seeing major retail growth, being stocked now in 455 Morrisons stores around the country. It will be in 750 Tesco Express outlets from April.
The growth come on the heels of its recognition as the best-selling beer in Tesco Free From, and category recognition in the 2023 Free From Food Awards.
“We are honoured to have been hand-selected by Morrisons to pioneer their free from beer sub-category,” said Adrian Hirst, chief executive at Skinny Brands. “This partnership is a testament to our dedication to offering consumers a diverse selection of options that align with their dietary needs and preferences.
“We are thrilled to have doubled our distribution points with Tesco, making Skinny Lager more widely available to consumers nationwide.”
The brand has also expanded its portfolio to include Skinny Fruit Cider and Skinny IPA, 89-calorie and sugar-free options that are suitable for gluten-free and vegan diets. These launched onto Ocado in January.
