Dive Bar, an independent drinks retailer, is launching just ahead of Dry January, introducing what it says is a fresh approach to alcohol-free drinks retailing.
Starting with a small selection of innovative brands, including London-based Kahol, Shrb Drinks, and Flying Pigs beer, Dive Bar has plans to broaden its selection in coming months, to showcase the best in innovation from across the world.
A definitive ethos behind the Dive Bar concept is its clear focus on alcohol ‘replicas’. “For many people, drinking is about more than just the alcohol itself,” said Dive Bar co-founder Umar Azad. “The sensory, social, and ritualistic experiences are sometimes even more important.
Dive Bar is dedicated to encapsulating these essential elements into its brand and offerings. Its goal is to provide an experience that not only feels enriching and authentic, but also one that ‘feels familiar’ to consumers who are reducing their alcohol consumption.
