Big Drop Brewing Co has joined with The Choir of Man, an Olivier-nominated show in London’s West End, as its official alcohol-free beer partner.
Big Drop is supplying the show with a variety of non-alcoholic beer for the cast to drink on stage. There are also plans to offer audience members who come up to the on-stage bar during the pre-show a choice of alcoholic and non-alcoholic beer, and at the bar at the Arts Theatre.
In the show, a cast of nine guys combine beautiful harmonies and foot-stomping singalongs with tap-dance and poetic meditations on the power of community.
“The Choir of Man is not all about the alcohol — in fact, if anything, we spend more time talking and singing than we do drinking,” said The Choir of Man co-creator and director, Nic Doodson.
“It’s nice to have a beer in your hand when you’re talking to a mate — but it doesn’t have to mean you get drunk…You’re more often your best self when you’re fully in the room.
“Big Drop and The Choir of Man both believe in sharing good times responsibly, and we’re particularly delighted to be working with a company that supports Movember, just like we do.”
Rob Fink, founder of Big Drop, said: “This project is an absolute joy to be involved in and, as partnerships go, is genius. We were already producing the official beer of Movember, and being able to pour it on tap in this hugely popular West End run is a natural extension to that.
“You can now enjoy an authentic evening at the pub and the theatre in one hit, and not suffer any ill effects. The same goes for the cast, who need to be top of their game day in, day out. If you love beer and you love musicals this surely goes on your bucket list.”
