Gosnells has announced that its revenue has doubled over the last 12 months as it sets its sights on disrupting the cider marker.
Gosnells’ origins have been in mead, but its take on the category has always been contemporary and cutting edge, a world away from tradition. For this reason, it has recently dubbed their 4% ABV sparkling honey-based products as ‘nectars’.
These nectars are a bit like cider. They’re fizzy, alcoholic, gluten-free, come in lots of different flavours, and are available on draught and in 440ml cans.
However, unlike cider, these nectars are made with the highest quality blossom honey. This ensures Gosnells meets the needs of modern drinkers, who are increasingly prioritising health, authenticity, and sustainability when choosing brands.
“The £3bn UK cider category is stagnant and lacks the innovation and premiumisation seen in other alcohol categories,” said business founder Tom Gosnell.
“Mass-produced ciders are often laden with refined sugars and synthetic additives, which are out of step with the contemporary consumer’s desires.
“Gosnells range of honey-based nectars fill this void, with an innovative range of delectable, low-sugar, gluten-free beverages that don’t compromise on flavour and are available on draught, just like beer and cider.”
With more than 50% of the fundraise target already committed by existing shareholders, Gosnells will use the money raised to expand its success in the on-trade, where it is already on sale in leading venues. Additionally, a search is under way for a second Gosnells bar, to build on the huge success of its inaugural venue in Bermondsey.
