The Licensed Trade Charity (LTC) has partnered with Reading-based Phantom Brewing Co on a limited-edition charity beer, A Little TLC.
The beer has been named in support of the LTC’s current campaign, Because Everyone Needs a Little TLC. It’s a hazy pale, brewed with Vista, Sabro, and Citra hops, giving notes of zesty citrus, juicy peach, and soft coconut.
It is estimated that around 250,000 people working in the licensed trade need support at any one time. The launch of A Little TLC will help the charity raise greater awareness of the assistance it offers and who can access it.
The beer will be available in can and keg from this month. It is being sold in Phantom Brewing Co’s taproom, online, and in selected independent beer shops and venues.
Phantom Brewing Co will also be promoting A Little TLC and its partnership with the LTC, through the brewery’s monthly charity initiative in November. This will see 10% of all profit from the brewery’s bars, from 16th to 19th November, donated to the LTC.
“The team at Phantom Brewing Co and the LTC share a passion for great beer and the people who make, serve, and sell it,” said Paula Smith, head of marketing at the Licensed Trade Charity. “So it has been fantastic that we’ve been able to collaborate on what is an absolutely delicious pale ale!
“It’s a tough time for many working in the licensed trade, but with the ongoing support of amazing businesses like Phantom Brewing Co, we can continue to provide critical support to those in the industry that need it.”
Phantom Brewing Co said: “Through our charity initiatives, we look to support really important causes each month. It’s a project that both our staff and customers are highly invested in. However, I’m not sure we’ve ever supported a charity so close to home.
“Working in the drinks profession, it’s important that we’re able to fundraise for a charity that does so much good for the industry we love. We hope that A Little TLC will allow the Licensed Trade Charity to care for even more people in the industry, in their time of need.”
