Shepherd Neame, brewer and owner of more than 300 UK pubs and hotels, has joined PubAid, the organisation dedicated to promoting pubs as a force for good.
Shepherd Neame will join PubAid as a ‘friend’ — one of three levels of partnership offered by the group. It relaunched its charitable arm, Sheps Giving, in 2018. This co-ordinates the donation of thousands of pounds worth of beer each year, along with vouchers for its pub and hotel estate, to local groups and individuals, in support of their fundraising activities.
Last year, the business raised £30,000 for its charity of the year Kent Wildlife Trust, and team members and licensees are currently raising funds for new partner, FareShare.
“Shepherd Neame is yet another great example of pubs being a force for good, so we’re delighted to welcome them on board,” said PubAid co-founder Des O’Flanagan.
“We will support them in raising even further awareness of the good work they do via our national campaigns, award programmes, and our Parliamentary links.”
Shepherd Neame chief executive, Jonathan Neame, added: “We are committed to doing the right thing for our communities, our people, and our environment, and our pubs play a vital part in that effort.
“We are proud to support PubAid, which does a fantastic job in raising awareness of this important role.”
