The government has left it up to local councils to decide if they are going to let pubs open early for the women’s World Cup final.
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Michael Gove, the secretary of state for levelling up, has written to council leaders. He said: “The whole nation is ready to get behind the Lionesses this Sunday, in what is England’s biggest game since 1966.
“I’ve asked councils to do everything they can to help pubs get open earlier on Sunday, so people can come together and enjoy a drink before kick-off for this special occasion.”
UKHospitality chief executive, Kate Nicholls, said: “Massive congratulations to the Lionesses. What a fantastic achievement to reach the World Cup final. I know the entire nation will be rooting for them this Sunday, with plenty making the most of the occasion by watching from their local pub or bar.
“We’ve seen venues already make a huge effort for the women’s World Cup and we expect that to go even further this Sunday, which will inevitably lead to a boost for hospitality businesses.
“We all know the best way to watch sport is down the pub, so I’d encourage everyone to turn out in their droves this Sunday to support the Lionesses.”
Nik Antona, chairman of CAMRA, said: “Major sporting events provide a fantastic opportunity for communities to convene down at their local pub, social club, or taproom and support these essential businesses.
“Domestic success in international football is always good news for pubs, and we hope everyone will show their support by tuning into the match at their local. I think we are all eager to raise a glass and cheer on the Lionesses this Sunday!”